Aqua Teen Hunger Force

Aqua Teen Hunger Force: “Boston” (2007)

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• published: 02 Apr 2016
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The 2007 Boston Mooninite panic occurred on Wednesday, January 31, 2007, after both the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards resembling two "Mooninite" characters from the Adult Swim animated television series Aqua Teen Hunger Force as improvised explosive devices. Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville, these devices were part of a guerrilla marketing advertising campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters, a film based on the animated television series Aqua Teen Hunger Force on Cartoon Network's late-night programming block, Adult Swim. The incident led to controversy and criticism from a number of media sources, including The Boston Globe, Los Angeles Times, Fox News, The San Francisco Chronicle, New York Times, CNN, and The Boston Herald, some of which ridiculed the city's response to the devices as disproportionate and indicative of a generation gap between city officials and the younger residents of Boston at whom the ads were targeted. Several sources noted that the hundreds of officers in the Boston police department or city emergency planning office on scene were unable to identify the figure depicted for several hours until a younger staffer at Mayor Thomas Menino's office saw the media coverage and recognized the figures as cartoon characters from the TV show. After the devices were removed, the Boston Police Department stated in their defense that the ad devices shared "some characteristics with improvised explosive devices," which they said included an "identifiable power source, a circuit board with exposed wiring, and electrical tape." Investigators were not mollified by the discovery that the devices were not explosive in nature, stating they still intended to determine "if this event was a hoax or something else entirely." Although city prosecutors eventually concluded there was no ill intent involved in the placing of the ads, the city continues to refer to the event as a "bomb hoax" (implying intent) rather than a "bomb scare."