BRAND OVERVIEW
For more than seven years, Traveller has been inspiring Australians by delivering superior writing, beautiful photography and independent, expert advice.
Our audience is educated, curious and has the discretionary income to spend.
They want to know more about the world around them and value travel as a way of enriching their life and broadening their minds. Whether they’re lounging by the pool in Bali or trekking in Burma they want quality travel experiences. Traveller inspires, entices and informs, offering our audience the tools to turn their dreams into a reality.
Traveller.com.au
With beautiful photography and independent advice, Traveller.com.au is an extension of our much loved weekend sections in The Sydney Morning Herald, The Sun-Herald and The Age – Australia’s most trusted, transparent and credible source for travel information.
Featuring over 700 travel destination guides plus holiday experiences, planning tools, expert and user reviews, cruise information as well as weekly travel deals hand selected by our editorial team, Traveller.com.au is 'the' destination for Australians’ travel inspiration at home or on-the-go.
TRAVELLER ON SUNDAY IN THE SUNDAY AGE
LAUNCHING SUNDAY AUGUST 21, 2016
Traveller will now be published each Sunday in The Sunday Age, joining the firmly established and incredibly inspirational Traveller portfolio of Traveller.com.au, Saturday Traveller in the Sydney Morning Herald and The Age, and Traveller on Sunday in the Sun Herald.
Traveller in The Sunday Age will:
- Provide Victorians with a true feast of inspirational travel writing, columns, advice and photography
- Allow advertisers to reach a dual state audience on a Sunday
- Extend Traveller's existing audience of 2.7 million Australian across print and digital
Download the Traveller on Sunday Flyer for more information and contact your Fairfax Media sales representative.
Demographics
- 18% 14 to 29
- 22% 30 to 44
- 36% 45 to 64
- 24% 65 Plus
- 33% Social Grade A
- 24% Social Grade B
- 18% Social Grade C1
- 15% Social Grade C2
- 10% Social Grade DE
- 13% Less than $40,000 per year
- 17% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 25% $120,000 or more per year
- 32% Managers
- 4% C-Suites
- 19% Business Decision Makers
- 6% Technical Trades
- 4% Community & Personal Services
- 6% Clerical & Administrative
- 4% Sales
Print readership
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NSW Sat441,000
-
NSW Sun369,000
-
VIC335,000
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Total987,000
Total digital readership
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Unique Audience858,000
-
Page Views2,373,000
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Time Per Person (hh:mm:ss)00:03:43
Desktop readership
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Unique Audience652,000
-
Page Views1,110,000
-
Time Per Person (hh:mm:ss)00:03:54
Smartphone readership
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Unique Audience182,000