BRAND OVERVIEW

The Sun-Herald and The Sunday Age’s must-read weekly magazine, Sunday Life’s one big goal is to inspire. Inspire your body, inspire your mind.

With this in mind, Sunday Life creates beautiful, lively and inspirational pages in food, home, fashion, travel and health & wellbeing. With every single page, we want to motivate – whether it’s with a new idea or thought, a trend or tip, a profile, a real-life story, or a drive to purchase or activity.

Download the Sunday Life Media Kit

Download the Sunday Life Short Credentials

mde_0557_16-sunday-life-adcentre-images-glossy-issue-promotion_homepagecarousel_1020x300px_02b

PREMIUM OPPORTUNITIES AVAILABLE FOR THE FASHION & BEAUTY GLOSS ISSUE

On Sale: Sunday, 16 October 2016

Sunday Life’s Fashion & Beauty gloss special, printed on 75gsm gloss paper will showcase more dramatically the highly regarded talent of our fashion and beauty team, and is timed to take full advantage of informing our readers about the newest fashion and beauty trends for the season ahead.

This high quality editorial will offer the ultimate fashion and beauty look book for our fashion-loving readers, while the high gloss stock offers our fashion and beauty clients a fresh environment for their premium products, targeting the enthusiasm readers have for Sunday reading.

SUNDAY LIFE’S AFFLUENT WOMEN AUDIENCE 

  • Affluent: 81% more likely to be affluent AB women
  • Quality: 76% say that quality is more important than price
  • Fashion: 78% more likely to be in the top spending quintile for women's fashion
  • Retail: 81% more likely to be top spenders in personal care products
  • Auto - 155% more likely to intend to spend $50k+ on their next car

 

Download more information on the Sunday Life Fashion & Beauty Gloss Issue.

 

Source: emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2016. Nielsen Digital Ratings Monthly July 2016. 

 

 

Demographics

Gender
38% Male
62% Female
Age
  • 8% 14 to 29
  • 17% 30 to 44
  • 40% 45 to 64
  • 35% 65 Plus
Social Grade
  • 34% Social Grade A
  • 23% Social Grade B
  • 20% Social Grade C1
  • 14% Social Grade C2
  • 10% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 14% $80,000-$119,999 per year
  • 24% $120,000 or more per year
Lifestage
9% S.I.N.K.S
9% D.I.N.K.S
22% Families
41% Empty nesters
Occupation
  • 31% Managers
  • 5% C-Suites
  • 16% Business Decision Makers
  • 3% Technical Trades
  • 3% Community & Personal Services
  • 8% Clerical & Administrative
  • 2% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jun 2016 | Nielsen Online Ratings Jun 2016.

Print readership

  • NSW
    431,000
  • VIC
    358,000
  • Total
    789,000

Print overview

Sunday_life_tab1
What’s Inside Food: Every week, we will showcase a famous & fabulous chef and their special offerings. Health & Wellbeing: Michelle Bridges dishes our fabulous tips as well as offering mouth-watering healthy recipes. Jacqueline Pascarl dispenses her unique advice in her agony aunt column. Ties That Bind: This column peeks into the private loves of real people and celebrities, interviewing mothers and daughters about their ties that bind. Feature Stories: Combining in-depth profiles with lifestyle pieces, trends, stories and fly-on-the-wall and first person reads, we peek into the photo albums and lives of celebrities with several very personal pages. Travel: Sunday is the perfect time to plan, scheme … or just daydream about travel, so Sunday Life’s dribble-inducing regular travel section is also about inspiration. Fashion: Not only will Sunday Life showcase creative fashion shoots, beautiful models and interesting locations, we will also cover real advice for real people. Trends & Products: It’s a products page – but with an edge: something you want, something you need, something to eat and something to read. Home: We’ll be discovering the most precious possessions of our most stylish people, then learning how to steal the look with real product ideas. Beautiful. Download Sunday Life the Sunday Life Rate Card and / or the Sunday Life Deadlines
View Sunday Life ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jun 2016 | Figures are Average Issue Readership.

Get in touch with us

Nerissa Corbett
Brands and Audiences Director, Prestige
Fairfax Media
+61 (02) 9282 2096 Email Nerissa Corbett
Lauren McIntyre
Brands and Audiences Manager, Prestige
Fairfax Media
+61(02) 9282 1064 Email Lauren McIntyre