On the road again with Aabaco Small Business
It’s been an action-packed few months, and what better way to spend the summer than getting to meet and hear from our merchants in-person? We kicked off our summer by visiting Chicago for IRCE, as well as to to host the first of our three regional roadshows. Next we were on to NYC, where we held a customer appreciation dinner, and we rounded out the summer with two more Merchant Roadshows, hitting both coasts in just one week!
Thanks to all of you who took the time to come out - meeting and hearing directly from our merchants is invaluable. Check out a recap of our Merchant Roadshows below, and we look forward to seeing you at our next event!
Silicon Valley Merchant Roadshow
For our West Coast event, we held the annual Silicon Valley Merchant Roadshow right here at Yahoo’s Headquarters on September 20. We spent the first half of the day presenting a summary of recent product releases and an overview of what’s to come. The primary themes this year were to improve operational efficiencies for retailers on our platform and to enhance the end buyer’s experience. We’re thrilled that so many attendees were excited about what we plan to roll out in the coming months. (Be sure to check back here for new feature and product announcements).
The audience listens intently to John He, Head of Engineering and Iravati Hinge, Senior Product Manager.
The highlight of the event was the Hot Topics session. With active involvement from our Developer Network, successful online retailers, and Yahoo staff, we gathered the best advice for competing online and improving conversion rates. Everyone contributed great ideas to this collective brainstorm. Curious? We’ve summarized all of them into one easy-to-read document.
Merchants received valuable insights on how to increase their conversion and sales, and they also had dedicated time during the event to directly meet with developers and partners in person. We received such great feedback from participants on the agenda that we’re planning on rolling out more events like this in other parts of the country. If you want us to come to a city near you, send us a tweet @aabacosb with hashtag #ASBEvents.
Retailers, partners, and Yahoos enjoying an impromptu dinner after a day of lively conversations and exchanging ideas during the Silicon Valley Merchant Roadshow.
New York Merchant Roadshow
Our East Coast Roadshow had a special focus on technical training since we had already provided customers in the region an overview of our product roadmap earlier in the summer. We had received several customer requests for more training on RTML, the code on which our Merchant Solutions ecommerce platform is built. We partnered with RTML expert, Istvan Siposs of Y-Times Publications, LLC, to lead a hands-on training session for our retailers.
The training was a huge success with attendees learning techniques that they could immediately apply to their stores. We recorded the event and will share the video recaps and course material right here on our blog.
