Quantcast Measure Powerful cross-platform audience measurement trusted by leading publishers. Available free, for everyone.
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BuzzFeed Gets Analytical to Deliver the Right Audiences to Advertisers
Do you Mobile Measure? Learn more about Measure for Apps.
See it in action.
Choose any of these Measure users to see its public profile.
Total Cross-Platform Measurement
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Measure any audience on any platform, for free.
Accurately measure all your digital properties, for free, with the solution used on millions of destinations. Quantcast Measure provides detailed audience and traffic measurement and analytics for your website, mobile app, network or platform.
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Flexible Audience Segmentation
Our uniquely flexible segmentation allows you to understand the audience for any slice of your content, wherever they are, whatever device they’re using.
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Understand Purchase Behavior, TV Viewing and More
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Know more. Go far beyond demographics to understand your audience's unique interests, purchase behavior, occupations and more, with data from TiVo Research, Kantar Shopcom and others provided by Quantcast Audience Grid. You’ll get rich insights into who they are and what they like, all via easy-to-understand, sharable visualizations.
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Show Off Your Stats
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Share your hero metrics with advertisers, agencies, partners and press via your public Quantcast profile—you choose what to reveal.
Enhance your media kit and marketing with more details about your size, rank and audience. For online materials, you can even use the API to show your latest results—all from digital advertising's most trusted public source.
Features
Traffic
Chart your growth. Accurately measure your visitors, sessions and page-views, broken down by platform, geography and more. See unduplicated audience reach across your properties to understand your total reach. You can find your traffic data on your profile as well as via our API.
Shopping, TV & More
Know your audience even better. Learn what they buy, where they shop, what they drive, what they watch and much more with data from Kantar Shopcom, TiVo Research, Relevate Auto and many others, all powered by Quantcast Audience Grid.
Demographics
Quantcast Measure provides the most accurate demographics, including age, gender, income, HHI, education, family, ethnicity and (US) political affiliation and engagement. We see the average US online user 600x per month—that’s equivalent to having coffee with your friend every hour. This intense visibility into online behavior patterns allows us to draw incredibly detailed profiles, even for small user groups.
General Interests
What drives your audience? Use our interest category and top visited sites lists to find out. Hone in on any audience segment—web or mobile—to reveal new sources for user acquisition or present more compelling information to potential advertisers.
Mobile
They’re on the move, and so are you. Get the same robust audience measurement Quantcast provides for web—demographics, audience interests and cross-platform usage—for mobile. See Measure for Mobile Apps to learn more about our mobile app specific metrics.
Audience Segmentation
Slice your pie however you want. Get insights into any part of your audience, from your Sports content devourers to your social sharers. Flexible audience segmentation makes it easy to get deeper knowledge about just a slice of your site's, app's or network’s audience. Use it to home in on your most attractive users, or even to measure audience reach for your advertiser’s campaigns.
Cross-Platform Usage
Find out what makes them jump. Understand how users migrate from your mobile properties to your web properties and back.
Public Rank & Profiles
Show off! Only Quantcast offers the most trusted public destination for media intelligence. Attract advertisers and partners by publishing your rank and audience profiles. Share your site rank, user growth and audience profiles on quantcast.com, which is closely watched by advertisers, agencies and press.
