When we reintroduced Atlas to the market in 2014, we also launched “people-based marketing” — the idea that people, not cookies, should be at the center of every decision advertisers make. At the foundation of people-based marketing is accurate measurement. Advertisers need technology that accurately measures which ads effectively drive ad recall and resonance and, …
Facebook’s Scott Shapiro, Head of Product Marketing, Measurement, recently joined representatives from several top media groups at the dmexco Digital Marketing Exposition and Conference to discuss the measurement challenges facing today’s marketers. You can watch the panel, “Today’s Marketing Maze: Solving the Cross-Device Problem,” below. While mobile has created undeniable convenience for consumers, it’s caused …
Each month, we speak with a different Atlas employee to highlight the contributions of our amazing team members. Today, we’d like you to meet Jack Southerland, a Agency Lead in our New York office … How would you describe your job to someone who’s unfamiliar with what you do? If I were explaining my job …
A key input to campaign measurement is properly setting your attribution windows — or lookback windows, as they are often called. Simply put, a lookback window is the period of time you give yourself to “look back” at the ad exposures that contributed to a conversion. A 48-hour lookback window, for example, only considers a …
The Ad Council is a private, nonprofit organization that marshals volunteer talent from the ad industry to create and deliver critical messages to the American public. The Ad Council recently partnered with Atlas to measure a cross-publisher, cross-device campaign for Feeding America, the largest hunger-relief charity in the U.S. Campaign Goals: Move …
Atlas’ ability to measure ad performance based on insights from real people gives marketers the data they need to plan, target and optimize their campaigns in a world where people go online across multiple devices, browsers and publishers everyday. We’re excited to announce that Atlas can now measure your ad performance with increased accuracy across …
Each month, we speak with a different Atlas employee to highlight the contributions of our amazing team members. Today, we’d like you to meet Cory West, who works as an Engineering Director in our Seattle office… Hi Cory. Thanks for taking the time to chat with us today. What can you tell our readers …
“People-based measurement gives us a completely different, much more relevant approach to all our analysis, findings and insights.” — Francisco Palma, Marketing Communications Manager, Toyota Spain Atlas recently partnered with Toyota and Optimedia in Spain to measure the success of a cross-device ad campaign for the Yaris that was designed to generate test drives, catalogue …
For MR PORTER and NET-A-PORTER Just because an advertiser is known for cutting-edge, high quality product, that doesn’t mean they aren’t mindful of getting the most for their media budget. As part of the YOOX NET-A-PORTER GROUP, MR PORTER is constantly looking for smart ways to target its audience via ad investments that deliver real …
Each month, we speak with a different Atlas employee to highlight the contributions of our amazing team members. Today, we’d like you to meet Christyna Vincent, who works as a Client Solutions Manager in our New York office… Hi Christyna. Thanks for taking the time to chat with us today. What can you tell …
