Facebook IQ
Real Life. Real Insight. Real Action.
By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.
¡Hola, anunciantes! On average, US Hispanics are 40% more likely to want to buy a product when they see ads in Spanish versus English. Here's how marketers can connect with US Hispanic consumers and avoid common communication pitfalls.
Modern travelers are going mobile. According to our newest study, 85% of US travelers used a smartphone to plan their last trip. Check out our infographic to learn 4 ways marketers can prepare for the terrain ahead.
Marketers invest heavily in developing creative concepts to stand out, but it's hard to predict how these concepts will perform. We worked with Frito-Lay to determine the effectiveness of creative pre-testing for video ads. Discover the results and learn three ways to ensure your new creative flavor appeals to your audience before it goes live.
See how people mark different holidays, seasons, events and milestones on Facebook.
Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.
