Meet the people who'll love your business

Since Canvas was launched in February, businesses big and small have been using it extensively to tell their brand stories and promote their products on mobile. And customers are engaging. So far, over 150 years have been spent viewing content in Canvas on Facebook.¹

Canvas is a full-screen, mobile ad experience on Facebook that loads nearly instantly. Today, we want to share some of the ways that Canvas has been used by marketers to achieve their brand results, and showcase some of the new features that will enhance the ad experience and make creating a Canvas even easier.

We’re witnessing a fundamental change in the way the world works: a transformation in technology, connectivity and accessibility that is driven by mobile. A transformation that is unlocking human potential and inspiring a creative revolution – one that we believe could be led by Africa.

Measurement allows marketers to understand the effectiveness of their advertising. But measurement across different devices, channels and platforms is difficult without a consistent denominator. That denominator should be real people. When real people aren't at the centre of your digital measurement campaigns, up to 66% of digital conversion events can go unrecognised¹. People-based measurement tells a better story about how your adverts are really performing.

One of the best ways to bring our people-based approach to more marketers is with trusted partners. This enables you to work with the independent and verified third-party measurement partners that you're comfortable with.

Today we're announcing several new products and integrations with our measurement partners that will help you understand which campaigns are performing best, which are selling the most products both in-store and online, and ultimately, how advertising is helping to grow your brand.