Escape
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Escape
Escape is Australia’s #1 media travel brand – an opportunity for brands and businesses to connect with a premium, mass-scale travel audience.
Escape chronicles travel hotspots and guides readers to help make their journeys as seamless as possible. The brand is recognised as the most powerful tool available for travellers seeking to maximise their time away from home or the office.
Escape currently has a passionate 4.7 million national audience across its print and digital assets*. Our journalists write about destinations that everyday Australians travel to. The Editorial Team utilises the knowledge and expertise of our valued commercial partners in order to give the Escape audience as much information as possible to make informed and inspired holiday choices.
Source: *emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016. Nielsen Online Ratings, March 2016.
Escape Media Kit
Ad Specs, deadlines and templates
News Australia
Brands marketo form
Print
Escape
Published every week across News Corp Australia’s print metro titles, Escape’s content is written to inspire, inform and initiate our readers’ next holiday and become better travellers. The section offers its audience unique, inspirational storytelling and audience generated content that cover destinations and travel experiences. The consistent story flow each week helps to improve reader engagement, production flow and ad sales opportunities for our commercial partners.
Key Facts
2,139,000
Readership
Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016.
Online
Online
escape.com.au
Our comprehensive standalone site, www.escape.com.au, is the digital destination users visit daily for travel inspiration. With digital, we are able to aggregate content from across News Corp (The Times and Wall Street Journal) plus the web and shape a digitally-focused tone of voice, curating travel narratives to provide an immersive and interactive digital source for our audience.
Our online travel content presents a unique opportunity for advertisers by presenting contextually-relevant and welcomed advertising, creating a seamless digital experience between the content and travel deals.
Case studies
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.