Drive More Mobile Ad Revenue

MoPub is a hosted ad serving solution built specifically for mobile publishers.

Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.

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Take Control
Total Management of Your Ad Inventory

Manage all of your first-party direct sold campaigns, cross promotions, house ads and ad networks through a single interface and our open source SDK. Optimize performance with sophisticated budgeting, prioritization, reporting and targeting features.

Understand Performance
Consolidated Reporting and Metrics

Identify top performing demand sources across geographies and operating systems for all of your apps. Our integrated reporting dashboard makes it easy to see the impact of changes to your monetization strategy over time.

Maximize Revenue
The World’s Largest Mobile Exchange

Connect automatically to thousands of advertisers through MoPub Marketplace, the largest RTB exchange for mobile apps. Here, advertisers compete for your best inventory and drive your eCPMs higher. Transparently see who is winning and the ads that are shown.

Case Study: Uplike

With MoPub Native Ads, Uplike had access to an unexpected amount of demand that not only did they hit their revenue goal of $2.00 CPM, they also continued to grow ad revenue by 30% month over month. Read more

News & Product Updates

State-of-supply-quality-in-mobile-programmatic

State of Supply Quality in Mobile Programmatic | Part II: Viewability
Jun 30 – We’re excited to continue our series on the state of supply quality in mobile programmatic. In Part I of our series, we focused on the state of mobile ad fraud. This week, we turn our attention … Read more