Brian Matthew Isoa Shima (Born December 22, 1981) is a professional inline skater. He came to fame in the early rollerblading community because of his unique style on skates and winning many competitions. He also holds the record for the most pro skates held by any person. He is one example of professional rollerbladers that founded skater-owned rollerblading brands.

Coming from rollerblading brands like USD (universal skate design) & Razor Skates, he was, along with Jon Elliot, a former pro skater, co-owner and teamrider of Groundcontrol-Frames, NIMH- Skates, 4x4 Wheels, Vicious Bearings

Shima currently has his own skate brand, named Shima Skate Manufacturing, also known as SSM, which was launched after he abandoned his former company NIMH. Also co-founder of the World Rolling Series.

Judged at the 2011 Bitter Cold Showdown as well.

Hardgoods

Skate Line

ssm

Chris Haffey (born January 7 1982, Whately, Massachusetts) is an American aggressive inline skater, generally recognized as one of the best in the world.

Like many inline skaters Chris began rollerskating at childhood and by the age of 11 switched to single rowed inline skates and upon moving to Atlanta was introduced to the Aggressive Skating discipline (also known as blading) through ice hockey before returning to California.

While in California Chris was submergred in the culture of California's Aggressive Skating scene by former professional turned producer, Brian Bell (who produced his very first video section), and through him met Entrepreneur and Skating Industry opinion leader Kato Mateu (Remz). The two became good friends as Kato sponsored many of Chris's moves through his company Remz. Chris was casually skating street until 2004 when he won the ASA finals and began competing regularly on the amateur and professional cricuits. This was a turning point for Chris and his notoriety in the sport grew by consistently placing in podium positions thereafter. Escalating him to the ranks of pioneers in the sport before him like Arlo Eisenberg, Aaron Feinberg, and Brian Shima. Long Shunned by the Action Sports community at large Chris's talent and professionalism has repatriotised street style rollerblading back to the Action Sports community by being included in press releases by ESPN as member of "Team USA". He is accredited by many as the individual who has spawned the renaissance in aggressive skating with the consistency of his performances. This is also the reason why he is sought after by many sponsors and events outside the industry. One example of this is his participation in the Nitro Circus Live Tour, where was cited as the 'best rollerblader in the world' for their Las Vegas Show

Aaron Benjamin Feinberg (June 27, 1981) is an American inline skater, born in Gainesville, Florida. Feinberg resides in Portland, Oregon and has been skating since he was 12 years old.

Feinberg initially had success as a park skater, skating skateparks and halfpipes, but progressed into a high-energy street skater. Feinberg is defined by his fluid style, high-power skating and constant innovation.

Feinberg rose to the very top of the skating world after being sponsored by Salomon Group. Salomon were so impressed with the talent of the young skater that they released the Salomon Aaron Feinberg Pro Model Inline Skate Model 2001. This skate became one of the most popular selling skates, and catapulted Salomon to a brief domination of the rollerblade market.^{[citation needed]}

After participating in the X Games, Feinberg secured several competition medals during three years of participation:

Feinberg ended sponsorship and product development contract with Salomon in controversial circumstances that remain unclear.^{[citation needed]} In the Mindgame video Words, Feinberg skates for the first time in a video for Universal Skate Design Team. In the non-skating portion of the video, he indicates his frustration and disgust towards Salomon.^{[citation needed]}