Meet the people who’ll love your business

Since Canvas launched in February, businesses big and small have been using it extensively to tell their brand stories and promote their products on mobile. And customers are engaging. So far, over 150 years have been spent viewing content in Canvas on Facebook.¹

Canvas is a full-screen, mobile ad experience on Facebook that loads nearly instantly. Today, we want to share some of the ways Canvas has been used by marketers to achieve their brand results, and showcase some of the new features that will enhance the ad experience and make creating a Canvas even easier.

Measurement allows marketers to understand the effectiveness of their advertising. But measurement across different devices, channels and platforms is tough without a consistent denominator. That denominator should be real people. When real people aren't at the center of your digital measurement campaigns, up to 66% of digital conversion events can go unrecognized¹. People-based measurement tells a better story about how your ads are really performing.

One of the best ways to bring our people-based approach to more marketers is with trusted partners. This enables you to work with the independent and verified third-party measurement partners you're comfortable with.

Today we're announcing several new products and integrations with our measurement partners that will help you understand which campaigns are performing best, which are selling the most products both in-store and online, and ultimately, how advertising is helping to grow your brand.

Forty-nine percent of in-store purchases are influenced by digital interactions—over half of which take place on mobile. As this trend grows, brick-and-mortar retailers must evolve their campaigns to reach people on mobile, showcase products and ultimately, move products off shelves.

In June, we announced new capabilities for marketers to drive foot traffic to their stores and determine the impact of their mobile campaigns on store visits and sales. Today, we’re reporting over one million store visits per day in 100,000 locations, and a growing number of retailers are using the Offline Conversions API to verify that people seeing their ads are making in-store purchases.

Today, we’re introducing new ways for advertisers to run smarter campaigns that achieve in-store results with Facebook.