The phrase "Peak Melbourne" gets a workout these days but, round of applause ladies and gentlemen, it looks like we've made it.
Hundreds of music fans have gathered around a cassette player in a Fitzroy laneway to hear the highly anticipated new album from indie darlings Bon Iver.
Hipsters from across the city gathered for the album launch just off Johnston Street after the popular act posted a series of cryptic images with addresses in cities around the world
Other locations included London, Amsterdam, Paris and Brooklyn.
Those who attended the listening party found a vintage stereo and the instructions "when the music stops, flip the tape".
They also were given newspaper printouts of band artwork.
When they hit play they heard Bon Iver's new album — 22, A Million — the band's first in five years.
While some posted their favourable experience on social media, others labelled the sit-in as "peak fkn Melbourne".
There's been a few challengers in the past but we might have a new clubhouse leader.
Peak fkn Melbourne. Bunch of kids listening to new Bon Iver.
— Jeremy Story Carter (@jstorycarter) September 29, 2016
In a laneway.
On cassette. pic.twitter.com/whxQmH08bZ
xxx