"She always knows her place."
And it's at the head of the table.
A new ad campaign from H&M; has managed to earn praise and raise eyebrows by redefining what it means to be "a lady".
Set to a Lion Babe cover of Tom Jones' She's a Lady, the Swedish brand's Autumn Collection 2016 video, features women picking their teeth in restaurants, ordering room service french fries by themselves, leading a staff, and (gasp) daring to be above a size 10.
Since its release, Twitter has been abuzz with people remarking on how refreshing it is to see diverse women in such a major campaign.
Wow this ad featuring WOC doing "unladylike" things during "She's A Lady" is the most I've ever liked H&M; https://t.co/05qZmUeyZp
— fae af (@alyssakeiko) September 21, 2016
My sister just showed me the new H&M; AW16 ad campaign 'she's a lady'. Nice to see a diverse range of women represented in a fashion ad
— Leda by Night (@ledabynight) September 17, 2016
the h&m; commercial is a masterpiece. im a 5'4 asian thick-thighed girl with braces, but im still a lady. a goddamn beautiful one.
— gisele bundt cake (@hautearmani) September 16, 2016
Of course, it wasn't long before a man decided to have an opinion about this underarm-hair-and-undone-flies festival.
"Do these pictures really sum up what it means to be a lady? H&M; bosses think so - and that this advert will sell clothes," read the headline on David Wilkes' skeptical wrap of the campaign for the Daily Mail.
"The advert features at H&M; calls a group of 'strong' women," he continued, before describing the women as "wobbly" and "hairy".
However, a few criticisms levelled at the campaign were legitimate.
Namely, the decision to feature plus-size women in a campaign for a brand which does not stock plus-size clothes in many of its stores.
Plus-size H&M; fans were left disappointed when the brand opened a store in Sydney's Pitt St mall last year, the city's first in the CBD, and it was revealed to not have a plus-size department like the brand's Macquarie Park store in the city's northern suburbs.
Just saw an H&M; commercial with a plus size girl in it but they don't even have plus size clothes.
— Abbey (@CatLadyAbbey) September 27, 2016
The plus size lady is in her underwear because she couldn't find any clothes at H&M;? https://t.co/0HbTSHS2Y1
— Madra Bainne (@meaigs) September 17, 2016
Fairfax Media