IMS Health is a global company that provides information, services and technology for the healthcare industry. IMS Health was founded in 1954 by Bill Frohlich and David Dubow. In 2010, IMS Health was taken private by TPG Capital, CPP Investment Board and Leonard Green & Partners. Ari Bousbib is IMS Health’s Chairman and Chief Executive Officer. Bousbib, a long-time senior executive at United Technologies Corporation, joined IMS in September 2010. IMS Health recently moved its headquarters from Norwalk, CT to Danbury, CT.
IMS’s products and services are used by companies to develop commercialization plans and portfolio strategies, to select relevant patient and physician populations for specific therapies, and to measure the effectiveness of pharmaceutical marketing and sales resources.
IMS also uses their own data to produce syndicated reports such as market forecasts. These predict how a market in a specific country or specific therapy area will change over time. This works through the production of baseline projections of sales and the application of different future events to this baseline to produce a forecast.