Against the backdrop of the insinuation that the print industry is in distress, fresh facts have emerged that Newspaper industry in Nigeria raked in N143.1 billion in advertising revenue, from 2006 and December 2015 displaying a wavy pattern that reached its peak in 2014 with N25 billion; and declined to 23.7 billion at the end of 2015.
According to a special edition of Mediafacts in the last 10 years, by MediaReach OMD titled Mediafacts Nigeria 10 Year Trend Review (2006 to 2016), the N4.4 billion advert income in 2006 moved up to N4.8 and N4.9 billion in 2007 and 2008 respectively. The newspapers got N15.8 billion in 2009 and N16.5 billion in 2010.
In terms of regional spending in the last ten years, the split is between Lagos and North; with Lagos constantly attracting the dominant share of advert spend year after year. The product analysis however shows that GLO has consistently dominated the list of press advertising, rising steadily in the last three years to tie with Guaranty Trust Bank ahead of others while MTN currently occupies the third position.
According to Managing Director and Chief Executive Officer, MediaReach OMD, Mr. Tolu Ogunkoya, Nigeria's media is one of the most dynamic in Africa. Each of the 36 states has at least a TV station and one radio. There are hundreds of radio stations and terrestrial TV stations, as well as cable and direct-to-home satellite offerings.
