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Meet the people who’ll love your business
Facebook helps you reach your business goals
How Facebook works for businesses
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You know your business
Whether you sell in person, online or through an app, you know what you’d like to do next as your business grows.
We know people
More than a billion people use Facebook to connect with friends, family and things that matter to them.
Facebook connects businesses with people
Marketing on Facebook helps your business build lasting relationships with people and find new customers.
Success Stories
News
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Expanding Our People-Based Measurement Partnerships
Measurement allows marketers to understand the effectiveness of their advertising. But measurement across different devices, channels and platforms is tough without a consistent denominator. That denominator should be real people. When real people aren't at the center of your digital measurement campaigns, up to 66% of digital conversion events can go unrecognized1. People-based measurement tells a better story about how your ads are really performing.
One of the best ways to bring our people-based approach to more marketers is with trusted partners. This enables you to work with the independent and verified third-party measurement partners you're comfortable with.
Today we're announcing several new products and integrations with our measurement partners that will help you understand which campaigns are performing best, which are selling the most products both in-store and online, and ultimately, how advertising is helping to grow your brand.
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Enhancing Mobile Ads to Drive In-store Sales
Forty-nine percent of in-store purchases are influenced by digital interactions—over half of which take place on mobile. As this trend grows, brick-and-mortar retailers must evolve their campaigns to reach people on mobile, showcase products and ultimately, move products off shelves.
In June, we announced new capabilities for marketers to drive foot traffic to their stores and determine the impact of their mobile campaigns on store visits and sales. Today, we’re reporting over one million store visits per day in 100,000 locations, and a growing number of retailers are using the Offline Conversions API to verify that people seeing their ads are making in-store purchases.
Today, we’re introducing new ways for advertisers to run smarter campaigns that achieve in-store results with Facebook.
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Facebook Marketing Partners Specialty Showcase: Audience Onboarding
If you have a database of customers—such as the email addresses of people who have purchased from you or signed up to your newsletter—you can reach them on Facebook to deliver a highly relevant message. As part of the next installment in our Facebook Marketing Partner Specialty Showcase series, see how you can pair up with an Audience Onboarding partner to unlock the power of your customer database.
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Blueprint Webinars
Take your business to the next level
Facebook, Instagram and the Audience Network offer some of the most powerful tools available for getting more customers and growing your business. Join us for webinars on this year’s hottest topics including how to use Instagram in your marketing strategy, crafting video for mobile, performance marketing best practices, what you need to know for holiday 2016 and much more.
Learn how to use Facebook to drive sales for your business.
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