Meet the people who’ll love your business

If you have a database of customers—such as the email addresses of people who have purchased from you or signed up to your newsletter—you can reach them on Facebook to deliver a highly relevant message. As part of the next installment in our Facebook Marketing Partner Specialty Showcase series, see how you can pair up with an Audience Onboarding partner to unlock the power of your customer database.

Forty-nine percent of in-store purchases are influenced by digital interactions—over half of which take place on mobile. As this trend grows, brick-and-mortar retailers must evolve their campaigns to reach people on mobile, showcase products and ultimately, move products off shelves.

In June, we announced new capabilities for marketers to drive foot traffic to their stores and determine the impact of their mobile campaigns on store visits and sales. Today, we’re reporting over one million store visits per day in 100,000 locations, and a growing number of retailers are using the Offline Conversions API to verify that people seeing their ads are making in-store purchases.

Today, we’re introducing new ways for advertisers to run smarter campaigns that achieve in-store results with Facebook.

Businesses of every size have increased the efficiency of their ad campaigns with the Facebook pixel, a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.

When independent jewelry maker Blue Steel Jewelry wanted to reach more people online, they used the Facebook pixel to better retarget dynamic ads and increase online sales, resulting in a 58% higher return on ad spend. The New York Times wanted to build even stronger relationships with readers and increase subscriptions by understanding how people consumed their content. They used the Facebook pixel to deliver relevant content to people more likely to subscribe and increased the volume of subscription conversions by 2.3X.