Facebook Blueprint
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Blueprint Live

Interactive, in-person trainings to elevate your Facebook and Instagram strategic marketing skills.
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Hands-on education

Our experts host workshops where digital marketers learn how to strategically integrate principles of advertising on Facebook and Instagram into a marketing plan.

Tackle marketing challenges head-on

We teach brands and agencies the core concepts of how to make the most of their marketing dollars. They learn how to:
  • Define key business challenges and KPIs from a complex brief or business plan.
  • Utilize sight, sound, and motion to bring ads to life in News Feed and on mobile.
  • Optimize ad formats and creative to deliver performance across Facebook and Instagram.
  • Use Facebook’s people-based targeting and insights data.
  • Execute and analyze campaign performance through bidding and measurement solutions.
    • We want attendees to learn not only from the experts at Facebook, but from their peers, too. Every Blueprint Live session culminates in team presentations, where teams share their plans and strategies. A prize is awarded to everyone on the team with the most innovative plan that is focused and designed to deliver against their business objectives on Facebook and Instagram.

    Is Facebook Blueprint Live right for you?

    Blueprint Live is ideal for people with 5–6 years of digital marketing experience and/or less than 1–2 years of Facebook-specific experience. We encourage diversity in teams and experiences so you can benefit from peer-based learning. Since these lessons build on the learning framework provided by Blueprint eLearning, our online educational platform, we’ll suggest online courses as prerequisites that can be completed prior to these workshops.

    Look for Blueprint Live in your market

    As we continue to expand our in-person educational offerings, Blueprint Live workshops will be available in more and more cities around the world. To date, the program has been launched in North America, Europe, the Middle East, Africa, and Asia.
    To find out more about when Blueprint Live is coming to your city, check with your Facebook account representative or follow our Facebook Blueprint Page. We also encourage you to check out our hashtag #FBblueprintlive on Instagram to see the innovative plans that teams are building around the world.
    In the meantime, you can continue your learning and brush up on the foundations for the materials covered during workshops — all through our Blueprint eLearning platform. Anyone with a Facebook account can access more than 50 free online courses, providing invaluable insights, best practices, and step-by-step guides for effective marketing on Facebook and Instagram.

    Plan to do great things

    With more than 50 eLearning modules, Blueprint will help you learn the skills to move your business forward.
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