Hot Topics: United States August 2016
People said goodbye to Summer 2016 by posting about what they love, what they lost and the issues they felt were most worthy of debate. It's been a fitting close to a summer full of highs and lows.
Facebook IQ
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By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.
People said goodbye to Summer 2016 by posting about what they love, what they lost and the issues they felt were most worthy of debate. It's been a fitting close to a summer full of highs and lows.
Through recent Facebook IQ research, we found that reach matters in driving business results at scale and effective frequency is required to capture the most potential campaign impact. In this Q&A with the Facebook Marketing Science researchers behind each research piece, we discuss our findings from both papers on large brand advertiser studies, relate them to each other and discuss how advertisers should be thinking of effective reach and frequency planning on digital.
Weddings have long been a cause for celebration, as friends and families gather to bear witness to the power of love. Explore how people in France, the Netherlands, Poland, the United Arab Emirates and the UK are adding digital twists to classic wedding traditions and how marketers can reach people on their path to “I do” and beyond.
See how people mark different holidays, seasons, events and milestones on Facebook.
Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.