What's New: Cross-Device Targeting
With eBay's recent mobile advertising launch, we are now one of just a handful of publishers who can deliver the cross-device solutions marketers want. Since many eBay users have a single, universal login, we can target and track the shopping and buying behavior of real people across devices.
We draw insights from the actions of over 8.7 million eBay users in Australia—all rooted in first-party data.1 Our ability to target audiences based on actual purchase behavior is what makes our media solutions so unique, and it's what allows us to help minimise problematic inventory.