Measuring ResultsFacebook Measurement BasicsPage Insights BasicsPage Insights: LikePage Insights: ReachPage Insights: VisitsPage Insights: PostsAds Reporting BasicsAds Reporting: Ad PerformanceAds Reporting: Campaign StructureThe Facebook Pixel
Facebook Measurement Basics
With Facebook measurement tools, you’ll see how people respond to your Page and ads, so you can make informed decisions about reaching your customers.
Page Insights
With Page Insights, you can improve the way you market to and reach the people who like your Page.
Page Insights shows:
- How many people like your Page and the amount of new likes.
- How many people saw your Page and your posts.
- How many people clicked, liked, commented on or shared your Page or posts.
Ads Reporting
With the ads reporting tools, you can see how your Facebook Ads perform, how many people you reach and how to fine tune ads to make them even better.
In Ads Manager, you’ll see:
- A dashboard that displays the type of ad you’re running, the schedule and the amount you’ve spent on your ad.
- A view of how many people saw your ad and engaged with it.
- How to fine tune your ad, including editing ad copy and images, so you can improve your ad based on its performance.
Learn the skills to move your business forward.