Meet the people who’ll love your business

In the quickly evolving world of digital marketing, it can be hard to stay on top of all the tools and opportunities offered by the Facebook family of products and services. We created Blueprint to help advertisers get the most out of our powerful marketing platforms. With over one million course enrollments, Blueprint has helped marketing professionals and people from businesses of all sizes succeed through Blueprint eLearning modules and from the hands-on training at Blueprint Live. And we're continuing to expand. Blueprint is partnering with secondary education institutions to incorporate the elearning coursework into their curricula, starting with Miami Ad School.

Today, we're excited to announce the launch of a third pillar in the Blueprint family: Blueprint Certification. Blueprint Certification is Facebook’s global credentialing program for digital advertising professionals. As the most advanced-level program, Blueprint Certification demonstrates expertise across the Facebook family of products and services, including advertising on Instagram and Messenger.

Has this ever happened to you? You tap a link on your mobile device, only to have the website take so long to load, you leave before you even see it. You’re not the only one. As many as 40 percent of website visitors abandon a site at 3 seconds of delay.¹

People are spending more and more time on mobile—consuming content, interacting with businesses and making purchases. However, since it’s a relatively new channel, many businesses haven’t optimized their website for mobile yet and still have very slow loading times. This can lead to negative experiences for people, and problems for businesses such as site abandonment, missed business objectives and inaccurate measurement. That’s why Facebook is sharing tips and investing in solutions to help businesses optimize their websites for mobile.

Everybody loves a great offer. Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. That’s why we’ve reimagined and redesigned Facebook Offers for a new, streamlined mobile experience. Now advertisers can share discounts and promotions where people spend most of their time—on mobile and on Facebook. Advertisers can decide how long their Offers run, who sees them, where they redeem them and more. We’ve also made it easier for people to claim and keep track of their claimed Offers through Facebook, and redeem them across devices or in-store.