Carnival Cruise Line![]()
Success Story Pulling vacation seekers into a CanvasThe cruise line used Canvas to raise brand consideration and engagement, reaching out to 7.7 million people, half of whom watched the entire ad.
Their Story Exotic adventures abroadCarnival is one of the most popular cruise lines in the world, offering quality cruises and memorable vacations to the Caribbean, Europe, Mexican Riviera, Alaska, Hawaii, Canada, Australia, the Pacific Islands and elsewhere. Their Goal Painting an adventureCarnival wanted to raise brand consideration and increase engagement by using Facebook’s new Canvas format and reaching out to millions of vacation seekers across the US.
Stephanie Leavitt, Director Social Media & Branded Content, Carnival Cruise Line Their Solution Conveying an experienceCarnival used the power of Facebook Canvas to take 7.7 million vacation seekers through its cruise experience and invite them to digitally explore a multitude of beautiful locations. Inspiring wanderlustCarnival combined animation, photos and a video to develop a Canvas that allowed people to scroll through a 5-day cruise, stopping at 3 different ports. The images and videos showed people aerial shots of the cruise ships, panoramic views of the various locales and vivid photos of some of the attractions available at the ports. The team wanted to inspire a sense of wonder, romance, excitement and adventure around a cruise vacation. When viewers get to the end of the experience, the ad encourages them to learn more on the Carnival website through a call-to-action button. Finding vacation seekersFor this campaign, Carnival built a Custom Audience, using interests targeting to aim the Canvas at in-market vacation and cruise seekers. It also relied on Friends of Connections to target friends of people who have liked Carnival’s Facebook Page.
Their Success Cruising to successCanvas proved effective in helping Carnival increase brand interest and engage its key audience. The campaign, which ran from December 7–15, 2015, also delivered the following results:
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Melissa Anido-Lopez, Director Media Planning and Analytics, Carnival Cruise Line Related Success Stories![]() Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook for Business Page. Facebook Blueprint: eLearning to help you better leverage Facebook advertising to drive real business results. Global Sites Facebook © 2016 | اردو |