Growing the Seeds of First-Party Data
September 13, 2016
Are you a CMO and concerned you don't have enough first-party data? This guide will help you assess all the sources to make grow your first-party data.
READ MORELearn more about your most valuable customers and make smarter advertising decisions.
Increase your advertising revenue and make your content too relevant to ignore.
Since 2006, Lotame has been designing technology that distills disparate data points into their purest form: nuggets of insight that can be used to underpin product, marketing and business decisions. This technology is packaged in a powerful but easy to use SaaS platform, which continually evolves to meet changing market needs.
MOREThe data landscape is in a constant state of flux. New devices offer rich new streams of data to leverage, and emerging technology creates exciting opportunities for data activation. Staying ahead of this evolution needs more than just technology – it requires people who are passionate about data and its potential for business transformation.
MORELotame operates one of the world’s largest third-party data networks, which you can use to underpin your marketing and monetization strategies. We also have relationships with every major third-party data provider giving you instant access to a deep pool of highly granular audience segments.
MOREAre you a CMO and concerned you don't have enough first-party data? This guide will help you assess all the sources to make grow your first-party data.
READ MORENow that TV programming is spreading across many screens and distributors, traditional TV is feeling the weight of this force from all sides.
READ MOREThe death of the ad agency model is near. Or maybe the agency will survive, but the traditional agency is a dying breed. Maybe the agency just needs to reinvent itself.
READ MOREIn order to attract, engage, and retain employees, there needs to be a constant focus on unifying a company, and making every individual feel like their place of work is a home away from home.
READ MORELotame's founder and CEO, Andy Monfried, was recently interviewed by Thalamus, the largest research database of ad vendor data in the world.
READ MOREBig Data has created exciting new ways for publishers, marketers and agencies to buy, sell and manage audience data. How do you capture all of this valuable audience data, shape it into insights and then activate it to d
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