Essential Baby Parents’ Choice Awards 2016

Welcome to our third annual Essential Baby Awards program - now rebranded as the Essential Baby Parents’ Choice Awards 2016.

As Australia’s largest baby product awards program, we collate feedback from thousands of parents each year to establish a definitive list of the best, tried-and- tested items to put on your baby shopping list.

Browse our previous years' winners to see who topped the votes in 2015 and 2014, or jump straight to the voting section below for your chance to win a share in $2538 worth of prizes.

VOTE NOW to win

By casting your vote you have a chance to win one of three incredible prizes in a prize pool worth $2538.


  • 1 Ergobaby Four Position 360 Carrier in Pure Black
    RRP $239
    Brought to you by Ergobaby

  • 1 Redsbaby JIVE single Stroller & Bassinet (in colour of choice),
    RRP $849
    Brought to you by Redsbaby

  • 1 Visa Debit Card
    valued at AU$1,500
    Brought to you by EssentialBaby

For your chance to win, vote for your favourite baby and toddler products based on what you have bought and used, or what you have your eye on in store!

PR for Brands - for information on how to promote the awards to your customers, read our information for nominees.