Background
The SBS Vietnamese info seeker
In 2011 there were 233,390 Vietnamese speakers in Australia, representing 1.1% of the entire population. Most Vietnamese speakers were born in Vietnam (63.6%), followed by Australia (31.1%). The 2011 distribution by state showed New South Wales had the largest number (71,838) followed by Victoria (68,296), Queensland (16,269) and Western Australia (12,715).
- Use media to connect with homeland and local community news and information.
- Seek out SBS for our strength in news and information.
- Trust our professionalism and impartiality.
Over
42%
speak English poorly or not at all
Nearly
74%
of Vietnamese-born people in Australia arrived in Australia prior to 2001
The community is known to be:
- Political
- Status conscious
- Family oriented
- Studious
Related Customer Stories
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Australian Charities and Not-for-profits Commission
SBS In Language worked with Australian Charities and Not-for-profits Commission (ACNC) to translate and typeset a range of fact sheets, provide subtitles and voice overs for a range of new guidance and education resources.
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Transport for NSW
Opal is a new smart-card ticketing system for public transport in NSW and SBS In Language has helped produce the multicultural support material for the roll out.
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Australian Taxation Office
The Australian Taxation Office worked together with SBS to produce a five-part series videos to share the story of new migrants showing their experience with tax and super as they settled in Australia.
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UTS:INSEARCH
SBS In Language helps UTS:INSEARCH connect and engage with students from non-English speaking backgrounds in Australia and around the world.
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NSW Police Force
The NSW Police Force has worked with SBS In Language Production to transform English language fact sheets into online digital videos in 16 languages.
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