Background
The SBS Hindi info seeker
There are 111,351 Hindi speakers in Australia, representing 0.5% of the entire population. Hindi speakers are concentrated in large cities, such as Sydney, Melbourne and to a certain extent Brisbane and Perth.
- Uses media to get information about India and local issues in Australia
- Engages with SBS for homeland news and Australian news in Hindi
- Respects the professionalism and accuracy of SBS Radio.
Over
85%
speak English well
Over
85%
of Hindi speakers finished their Year 12 studies
The community is known to be:
- Aspirational
- Status conscious
- Family oriented
- Have strong market tastes & expectations
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