Greek

Background

The SBS Greek info seeker

There are 252,217 Greek speakers in Australia (2011), representing 1.2% of the entire population. Greek speakers are concentrated in large cities, such as Melbourne, Sydney and Adelaide.

• Uses SBS Radio and WorldWatch to connect with Greece & Cyprus and get Greek-Australian perspective on life here.
• Largest contingent is Australia-born, 1st generation speakers are majority 55+

The commnunity is known to be:

• Aspirational
• Community and family oriented
• Education and Charity oriented
• Have strong market tastes and expectations