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Background

The SBS French info seeker

There are 57,739 French speakers in Australia, representing 0.3% of the entire population. French speakers are concentrated in large cities, such as Sydney, Melbourne and Brisbane.

  • Uses SBS to connect homeland and local community news & information via SBS.
  • Engages with SBS for French culture.
  • Respects the independence of SBS Radio.

More than

17,700

French speakers have arrived in the last 10 years, since 2000

Over

13%

speak English poorly or not at all

The community is known to be:

  • Very well integrated
  • Foodies
  • Trend setters
  • Cultural junkies
  • Cinema aficionados
  • Sports lovers
  • And very proud of being/speaking French abroad.