Small Business Marketing | Online Marketing

Andy Fallshow and Hadrian Monloup of Bellroy.

How we turned a blog into a shop

A blog launched in 2009 is about to become a bricks and mortar shopfront in Melbourne.

Encourage mobile shopping which creates a sense of ownership.

Nine ways to get customers to love your business

Here's how you get customers to return and even be passionate advocates for your business.

Pokemon Go took the world by storm when it launched last month.

Pokemon Go a great new marketing channel

Local businesses have become creative in winning new customers through this fad.

How to get on social media: tips for SMEs just getting started

Half of small businesses are still not using social media.

Dracula's worker Taylor outside the restaurant.

Do novelty businesses last?

A quirky point of difference may be a great way to get people through the door, but what next?

Tom Lillecrapp and his dog, Captain, lead the charge.

Too busy for an adventure? Send your dog on one

As more of us live in apartments, our dogs won't be missing out on the great outdoors.

'The gamble has paid off'

The 'poorly serviced' rental market has provided an opportunity for two Melbourne women.

Prospective customers almost always look at online reviews.

How to handle bad online reviews

Customers love complaining online, but you don't have to take it lying down.

Lisa Corduff produces content for her blog.

The bloggers making the big bucks

Meet the laptop jockeys making a full-time living from the comfort of their homes.

Ready for your close-up?

Nine sure-fire ways to get your mug in print, on radio, TV and online.

Bellabox's first campaign using influencers focused on They All Hate Us bloggers Tash Sefton and Elle Ferguson.

Meet the super influencers

They're the new darlings of the marketing world and businesses are clamouring to get them on board.

Thirsty Camel bottle shops are under fire from the Advertising Standards Board again.

Thirsty Camel attacked for body shaming

Thirsty Camel bottle shops have run into trouble over advertising a free bottle of water as a "gourmet supermodel's lunch".

Another advertisement in the Honey Birdette Christmas campaign which is still displayed on the chain's Facebook page.

Outcry over gagged Santa lingerie ads

The Advertising Standards Board has upheld complaints against lingerie advertising by Honey Birdette due to suggestions of sexual violence.

A striptease performer, wearing a bag on her head, emerges from a birthday cake at M&C Saatchi's 21st birthday party.

M&C; Saatchi under fire for striptease at party

"Let's stop being an industry where girls jump out of birthday cakes" says Mumbrella after backlash over M&C; Saatchi's party.

When you are the brand

Like Nigella Lawson you can benefit if your personal brand becomes your business.

Corrine Noyes, founder of Madame Flavour teas, says you have to put your heart on the line.

How to create a cult business

Why having a cult business is the holy grail of business.

Fred Schebesta, founder of Finder.com says the bigger the launch the better.

'Tis the season to be launching

The world's best Obama impersonator, chauffeured Tesla rides and a banana split stall were the key elements to this successful business launch.

NSW crime statistics show that the percentage of domestic violence call-outs involving a child threatening and harassing ...

'Anti-male violent advertisement'

The advertising watchdog has dismissed complaints an advertisement for ADT Security promotes and trivialises domestic violence.

Michael Mazur and Paul Taylor put The 2 Litre Towel to the test.

How the two-litre towel was born

A historic Australian manufacturer hopes a towel that soaks up two litres of water can help it compete with imported products.

Edible Blooms founder Kelly Baker-Jamieson relies heavily on online search but believes word of mouth is also important.

Online search trumps family and friends

Research shows small businesses are finding the power of online search is more compelling than old-fashioned word-of-mouth recommendations.

Reuben Republic offered a free sandwich deal for locals.

'It could cripple our small business'

Reuben Republic feared it would "be crippled" after a sandwich deal for locals was misreported by a food blog as one open to all Sydneysiders.

Wallabies star Nick Cummins has come under fire for an ad in which he describes his undies as "the duck's nuts".

'Duck's nuts' Wallabies star ad complaint dismissed

Advertising Standards Board dismisses complaints about television advertisement for Tradie underwear starring Wallabies player Nick "Honey Badger" Cummins.

Alizee Michel, as "Natalie Amyot", pleads for help to find the father of her baby on YouTube.

The risk of a viral approach

As one tourist town found out, marketing campaigns can sometimes work against you.

Katie McMurray: took an alternative approach to marketing.

Why normal marketing doesn't work

It's time to forget everything you used to know about how to reach customers.

Public servants have been warned about the dangers of phones.

Never call your customers

If calling your customers is part of your sales plan, think again. Research shows phoning customers is outdated, intrusive and most importantly, nothing but a waste of time.