Bouygues Telecom is a France-based mobile phone, ISP and IPTV provider that worked closely with its agency, Performics, to measure its mobile media performance across devices using Atlas' people-based measurement solutions. The company used these results to get a better understanding of in-app ad performance and how long it takes its consumers to make a purchase decision.
Continue ReadingThe Land of Nod is a US-based specialty brand that sells children's furniture, bedding, toys and accessories, most of which are created exclusively in-house. The company uses Atlas’ self-serve Offline Actions tool on a weekly basis, uploading its CRM data from the previous week of sales to determine the impact of its digital media investments on in-store conversions.
Continue ReadingThe Ad Council is a private, nonprofit organization that marshals volunteer talent from the ad industry to create and deliver critical messages to the American public. The Ad Council recently partnered with Atlas to measure a cross-publisher, cross-device campaign for Feeding America, the largest hunger-relief charity in the U.S.
Continue ReadingToyota and Optimedia worked with Atlas to measure cross-device consumer journeys for a recent digital ad campaign totaling 263 million impressions. They found that half of all conversion journeys included at least one mobile touchpoint along the way — an insight they would've missed by measuring with cookies alone.
Continue ReadingJust because an advertiser is known for cutting-edge, high quality product, that doesn’t mean they aren’t mindful of their media spend. As part of the YOOX NET-A-PORTER GROUP, MR PORTER is constantly looking for smarter ways to target its audience and allocate budget. They turned to Atlas for fresh, cross-everything measurement insights that will sharpen future campaigns.
Continue ReadingHow does people-based measurement create more value than tracking with cookies alone? German digital media agency Performance Media Group found out when they tapped Atlas’ powerful, people-based measurement to make real-time campaign adjustments that reduced a client’s average cost-per-GRP by 20% overall.
Continue ReadingKLM Royal Dutch Airlines is widely recognized for its position at the forefront of 21st century travel and marketing. The company recently joined forces with Atlas and Storm Digital to answer two of the biggest questions facing its business today: “How much should we spend on mobile display?” and “How do our mobile ads impact desktop sales?”
Continue ReadingGroup BPCE, France’s second largest bank, and Publicis-owned agency Zenith Optimedia used Atlas to deliver and measure three recent campaigns. Atlas’ people-based marketing gave the company insights into demographic validation, wasted spend, cross-device conversions and publisher performance that would’ve otherwise been impossible to find using cookies alone.
Continue ReadingMINI Australia and its digital agency MobeSeek utilized Atlas to go beyond the reach of cookie-based marketing and understand mobile site conversions for the very first time. People-based measurement revealed that 30% of all campaign conversions were desktop-to-mobile — an insight that would’ve been missed using cookie-based measurement alone. But that wasn’t the only discovery.
Continue ReadingFrom cost to implementation to performance, marketers face many factors when considering a new measurement and delivery platform. We spoke with three recently onboarded clients — OMD, Pervorm and Rocket Internet — for feedback on why they made the switch to Atlas and the experience they've had transitioning to the platform.
Continue ReadingMAC Cosmetics (Estée Lauder Group) and its digital agency NetBooster utilized Atlas to uncover problems with wasted campaign spend and unattributed conversions. What they learned will help them reallocate specific channel investments in future campaigns.
Continue ReadingFrench digital agency 55 and confectionary giant Ferrero utilized Atlas to confirm on-target delivery for a recent Tic Tac candy promotion. Since the campaign’s creative and media were carefully selected to reach adults 18-34, validating successful delivery was a top priority.
Continue ReadingLive Nation, the world’s largest live entertainment company, utilized Atlas to serve and analyze its cross-device campaign for one of their major 2015 concert tours. The company wanted to make sure its ads were reaching core fans in the right places at the right time, but needed the mobile insights to prove it.
Continue ReadingTommy Hilfiger, one of the world’s leading designer lifestyle brands, utilized Atlas’ people-based measurement and delivery to determine that its cross-device campaign was influential in driving in-store purchases.
Continue ReadingGuthy-Renker, a leading direct marketer known for their innovative campaigns, learned from Atlas that their display advertising efforts for Proactiv Solution, the world’s best-selling acne treatment brand, were contributing to downstream paid-search responses.
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