Reach and Frequency Dynamics: Smarter Planning, Greater Impact
Through recent Facebook IQ research, we found that reach matters in driving business results at scale and effective frequency is required to capture the most potential campaign impact. In this Q&A with the Facebook Marketing Science researchers behind each research piece, we discuss our findings from both papers on large brand advertiser studies, relate them to each other and discuss how advertisers should be thinking of effective reach and frequency planning on digital.
