- published: 04 Feb 2015
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}} Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it's called customer centric approach.
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Going back to the basics on this very popular topic. What is Digital Marketing and how can you be successful at it.
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http://www.sas.com/software/customer-intelligence/overview.html This video defines the SAS point of view on digital marketing. SAS® Customer Intelligence offers a complete suite of digital marketing capabilities. SAS CUSTOMER INTELLIGENCE Integrated touch points. More intimate customer relationships. Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Only SAS unites best-in-class marketing solutions, award-winning data management and the world's best analytics to get you in sync with each customer's journey – no matter how fragmented. For a clear competitive advantage, and a bigger, better ROI. SAS Customer Intelligence addresses: * Strategy & Operations * Marketing Analytics * Multichannel Engageme...
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http://predictiveroilive.com/blog/avinash-kaushik/ Stephen Woessner, CEO of Predictive ROI interviews Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive. During this insightful and entertaining video interview from Google headquarters in Mountain View, California, Avinash shares the practical and tactical steps any business owner can apply immediately to increase return on investment while developing deeper relationships with customers. Stephen asked Avinash why business owners should care about their company's digital marketing versus delegating the responsibility and leadership to their marketing team or a vendor. Avinash told Stephen, "It's because if you care about it — and you understand it — then you will be rich. But if you just dump it on som...
Want to get ahead of the curve and shape your digital marketing strategies in line with the latest trends? Get on board with this inside view of what’s next in digital marketing and a succinct overview of the trends that will shape tomorrow’s campaigns! Presenter: • Claire Mas, Head of Digital, Communion Music (UK)
Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer's relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty. Subscribe: http://www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mi...
Fergus O’Hare, Director of Facebook Creative Shop for APAC, also known as the rock star of Facebook recently presented a Key Note at the 3rd Digital Marketing Summit-2016. Fergus is not only known for having a bold creative mindset, but also for his extravagant and charismatic presentations where he combines strategic and creative thinking with entertainment and fresh ideas.
In Bulgarian. Lubo is a Digital Marketing Specialist who made his business 3 times more successful using digital marketing strategies.
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http://www.26weekplan.com/ The 4 Phases of Digital Marketing is the framework behind the 26-Week Digital Marketing Plan - a step-by-step online marketing plan which helps marketing managers, business owners and entrepreneurs to significantly improve their internet success. 26-Week Digital Marketing Plan founder David Bain gave this seminar on the 6th December 2012 in London, UK. Hopefully you find it useful! Join the 26-Week Digital Marketing Plan membership website here: http://www.26weekplan.com/video-training
What is the state of play for digital marketing in 2016? This overview of the do's and don'ts of creating a digital marketing campaign with impact, based on analysis of this year’s most successful campaigns, is a presentation you won't want to miss. Presenter: • Nikoo Sadr, Digital Training & Campaigns Manager, Music Ally (UK)
This Edureka's Digital Marketing complete tutorial recording #1 will help you to learn and understand basics of Digital Marketing. To attend a live class on Digital Marketing, click here: http://goo.gl/bcGiK8 The topics discussed in the video are : 1. The need for Digital Marketing 2. The basic elements of Digital Marketing 3. What are the 3 - C(s) of Digital Marketing? 4. How to get started with Digital Marketing Plan Related Blogs: Online Lead Generation tactics to boost a business - http://www.edureka.co/blog/online-lead-generation-tactics-to-boost-a-business Is Retargeting killing your sales? - http://www.edureka.co/blog/is-retargeting-killing-your-sales Edureka is a New Age e-learning platform that provides Instructor-Led Live, Online classes for learners who would prefer a hassle ...
David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.