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Case Study
Aller Media increases viewability with Native Ads on DoubleClick
Landmark fashion magazine, KK.no, partnered with DoubleClick in late 2015 to build fully responsive, component-based native ads. The result: beautiful and seamless user experiences across mobile and desktop, increased ad viewability and greater impact for advertisers.
![Build once, serve everywhere](/static/v1.19.2/core/img/positional/mobile.jpg)
Build once, serve everywhere
Build HTML5 ads however you want with Google Web Designer. Hand code custom units or use starter templates to quickly plug in assets. Directly push them to DoubleClick’s integrated platform to run and manage app promotion and re-engagement campaigns alongside desktop and mobile web campaigns in one place.
Make the most of your mobile properties
Engage users and drive your business with customizable, mobile-specific formats and targeting. DoubleClick’s cross-screen integration makes it easy to define, package and sell your mobile web and app inventory next to your desktop web campaigns.
Measure campaigns across screens
Understand consumer behavior as people interact with your content across devices. DoubleClick helps publishers identify and segment available audiences. Advertisers’ campaigns benefit from more accurate measurement and attribution.
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Digital Marketing solutions for Mobile
DoubleClick
Campaign Manager
Engage your audience with rich formats, wherever they are.
DoubleClick
Bid Manager
Extend the power of programmatic across all screens.
DoubleClick
Creative Solutions
Get your HTML5 ads out the door faster with a mobile-centered workflow and direct publishing to DoubleClick Campaign Manager.
DoubleClick
Search
Automate optimization of your mobile bids and local inventory ads.
DoubleClick
Ad Exchange
Extend your reach with the largest network of mobile web and app impressions.
Web Designer
Create engaging HTML5 ads and motion graphics that work across screens.
Revenue Management solutions for Mobile
DoubleClick
for Publishers
Define, sell and measure your mobile web and app inventory with a complete ad management solution.
DoubleClick
Ad Exchange
Get access to the largest pool of global buyers for mobile web and app inventory.
AdMob
Get access to the largest pool of global buyers for standalone mobile apps.