Every sector in today’s economy is being impacted in a big way by Digitization. The retail industry is at the forefront. Customers have the ability to order online, in-store, or using their smartphone and they can pick up goods in-store or have them shipped to their doorstep. Retailers that have successfully embraced digitization have seen their market share grow, along with an increasing customer base. Otto (a subsidiary of Otto Group), headquartered in Germany is one such example of a retailer. Founded in 1949 as a mail order catalog company, Otto delivers a comprehensive, multi-channel retail environment and gives its customers the flexibility in how they order their goods. As a result of successfully embracing digitization, Otto has seen their …

So far in this blog series wrapping up .conf2015 from an EMEA perspective, we’ve explained how to bring sexy back to IT Ops whilst dropping your security breaches.

We wanted to wrap up with some of those exciting analytics use cases outside of IT Ops and Security. EMEA had some great customers talking about their use of Splunk for business analytics and we had case studies of planes, trains and automobiles (and very large omni-channel retailers).

As we’re increasingly seeing here at Splunk, one of the secrets to getting value from your data is to collect it once and use it for multiple purposes. Analytics plays a key part in enabling everyone inside a company …