Domain can help you sell more than property

Domain users are not just looking for somewhere to live, they are looking to change their lives. Reach them at a time when making new buying choices are at the top of their agenda.

Our Audience

Domain is one of Australia’s leading multi-platform real estate destinations.

Total monthly
audience3

5.7m

Digital monthly
audience1

4.3m

Desktop monthly
audience1

2.6m

Smartphone monthly
audience1

1.5m

Print monthly
audience2

2.3m

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Domain reaches the most affluent home seekers in Australia

On average, Domain's digital audience earn more, are wealthier and are more likely to be in the AB social grade compared to the typical property seeker.

Average Age icon

Average age

44 years

60% of Domain digital platform users are aged 25 to 54
Average Income icon

Average household income

$105k

24% of Domain digital platform users have a household income of $120k+
Who are AB quintile icon

Percentage who are AB quintile

30%

Domain digital platform users are 45% more likely to be AB quintile
Average value icon

Average value of investments

$464k

59% of Domain digital platform users are home owners (outright or paying off)
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Finance

Finance

Likely home buyers on Domain are
3.4 times more likely
to obtain finance in the next 12 months*

*(Domain digital users who are likely home buyers compared to all people 14+; index 340)

Automotive

Automotive

Likely home buyers on Domain are
2.1 times more likely
to buy a new car in the next 12 months*

*(Domain digital users who are likely home buyers compared to all people 14+; index 228)

Home Retail

Home Retail

Likely home buyers on Domain are
1.4 times more likely
to buy furnishings or homewares in the next 12 months*

*(Domain digital users who are likely home buyers compared to all people 14+; index 145)

Travel

Travel

Likely home buyers on Domain are
1.4 times more likely
to holiday overseas in the next 12 months*

*(Domain digital users who are likely home buyers compared to all people 14+; index 141)

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Formats and Ad Specs

Web

Web
Mobile/Tablet icon

Mobile/Tablet
Video icon

Video
Print icon

Print

Our Solutions

Segment targeting

Display and Data
Solutions
Programmatic solutions

Programmatic
Solutions
Audience extension

Audience
Extension
Lead generation

Lead
Generation
Content integration

Content and Brand
Partnerships
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Contact Us

Sources:
1. Nielsen Digital Ratings (Monthly), including Allhomes, March 2016
2. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending March 2016, people 14+ only
3. Nielsen IPSOS hybrid, March 2016