Entrepreneur Sir Richard Branson said he thought he was going to die after crashing his bicycle.
The Virgin founder badly damaged his cheek and suffered severe cuts to his knee, chin, shoulder and body.
![Branson suffered severe cuts to his knee, chin, shoulder and body.](/web/20160828202751im_/http://www.theage.com.au/content/dam/images/g/r/2/h/d/n/image.related.articleLeadwide.620x349.gr2hdl.png/1472241773468.jpg)
The accident occurred on Virgin Gorda, one of the British Virgin Islands in the Caribbean.
Sir Richard said: "I was heading down a hill towards Leverick Bay when it suddenly got really dark and I managed to hit a sleeping policeman hump (traffic dome) in the road head on.
![Richard Branson thought he was going to die.](/web/20160828202751im_/http://www.theage.com.au/content/dam/images/g/r/2/h/d/o/image.related.articleLeadNarrow.300x0.gr2hdl.png/1472241773468.jpg)
"The next thing I knew, I was being hurled over the handlebars and my life was literally flashing before my eyes.
"I really thought I was going to die. I went flying head-first towards the concrete road, but fortunately my shoulder and cheek took the brunt of the impact, and I was wearing a helmet that saved my life.
"My bike went flying off the cliff and disappeared. We've since recovered the crumpled bicycle, completely destroyed. My cheek has been badly damaged and my knee, chin, shoulder and body severely cut."
PA