Campaign measurement and analytics
- Campaign dashboard
Learn how to navigate and measure performance from your campaign dashboard. - Tweet activity dashboard
Learn about the different aspects of the Tweet activity dashboard and questions the dashboard can help you answer. - Twitter Card analytics dashboard
Learn how to set up analytics on your Twitter Ads Cards and how to interpret the analytics. - Account home
Learn how to see an overview of your Tweet performance, follower growth, and profile visits. - Conversion tracking for websites
Learn about how to add website tags to your site's pages that track a customer's journey from Twitter and through your site. - Brand Hub
Learn about the Twitter Brand Hub and what insights medium-sized and large businesses can expect from the dashboard. - Audience insights dashboard
Learn about the demographics of your followers. - Export CSV Definitions
Learn how to download .CSV files from your campaign and the information a .CSV download can include. - Common analytics discrepancies
Learn how poor mobile connections, load times, and other issues can create discrepancies between Twitter and third-party analytics reports. - Customer feedback
Learn how to send feeback forms to customers you interact with on Twitter. - Integrating Twitter with DoubleClick Campaign Manager
Learn how to set up DoubleClick campaign manager.