NRK2

NRK 2

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• published: 15 Feb 2008
• views: 3252

Challenge: NRK2 wanted to re-launch as a new style news channel targeted at a younger audience. Response: We designed and filmed the channel logo, made up from a dot matrix in a variety of well-known Norwegian environments. We refreshed NRK2's on-screen identity so that it stayed true to the overall NRK branding concept, using the dot or 'punkt' as the central icon. Success: The re-brand campaign proved to be a hit with audiences, who responded positively to the new identity. Kemistry: Founded in 1997, Kemistry has grown to be the largest and most successful independent broadcast design and branding agency in Europe, creating communication strategies for leading companies worldwide. Market dynamics, including changing audience behaviour, increased competition and media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely strategic design solutions. Our success is based on understanding our clients' communication objectives and providing clear brand strategies and compelling design ideas which give tangible results. We have developed strong on and off-screen visual brand identities for clients including CNN International, BBC, ITV, Channel 4, Five, FilmFour, National Geographic, Discovery Networks, as well as NRK (Norway), TV4 (Sweden), MTV3 (Finland) and NOKIA. Our approach has garnered over fifty international awards including Promax & BDA Europe, BDA USA, D&AD; Annual and Norwegian Design Council awards.