A few minutes ago, Paul Muret announced a host of new product features in his keynote at the DoubleClick Leadership Summit. We’re excited to announce new ad capabilities for AMP, new programmatic native advertising solutions and more. As our industry continues to change, DoubleClick continues the journey on the path of innovation. Read about these new innovations and other announcements here:

Back-to-school shoppers typically purchase during just 1-2 weeks. With college students estimated to spend $48.5B this year, and K-12 shoppers another $27.3B, read how to make your brand stand out using DoubleClick Ad Exchange: https://goo.gl/y6nZgW

2015 was a breakout year for programmatic video on mobile, tablet, and connected TVs. As more of your audience fragments with multiple screens and devices, programmatic can reach them. See more insights in our State of Play report: g.co/StateofPlay

DoubleClick Bid Manager automatically filters spam across all the video exchanges that it buys on. Our technology and global team disabled more than 780 million ads for violating DoubleClick and Google policies in 2015. Learn more in our programmatic video insights report: g.co/StateofPlay

Just one day until we livestream the DoubleClick Leadership Summit keynote address. Register to hear Paul Muret announce what's in store for DoubleClick live, tomorrow at 12pm ET/9am PT: https://goo.gl/1H25ma 

Ford of Canada set out to better measure their advertising impact with Data-Driven Attribution. They did learn their user journeys — but they also discovered 25% savings in CPAs in the process. Read how in the full case study:

"Traditionally the brand lift surveys that we run on TV or video campaigns can take weeks or months. In many cases the results get to us well after the campaign is has been completed. The Google Brand Lift study we executed gave us the ability to quickly measure the campaign in-flight so we could make broadcast and video adjustments in near real time."

Learn how Interac found success with brand lift using programmatic video through DoubleClick: https://goo.gl/M2tGX7

Programmatic Direct combines the control of reservations with the precision of programmatic. Buyers love it because they can reach their audience in a premium environment. To learn how and when to choose a Programmatic Direct deal, here's an easy tool to help you make the right choice:

Programmatic Direct allows publishers and advertisers better reach audiences fragmented across multiple devices — leading to tremendous mobile and tablet growth. Read more with our interactive report: g.co/ProgrammaticDirect


DoubleClick Search now supports AdWords expanded text ads, giving you nearly 50% more ad space to showcase products and services on the search results page.

Full support for expanded text ads in DoubleClick Search includes campaign management with full campaign sync and trafficking support, ad copy testing and the ability to add expanded text ad templates to inventory-aware campaigns. You can also leverage automated bid optimization with Smart Bidding and brand awareness bid strategies, and measure results for correct keyword attribution.

See how these ads can help you succeed in a mobile-first world: https://goo.gl/1Pfe6f 

We dove deep into the global programmatic video market to learn how advertisers, agencies, broadcasters and media companies are currently using programmatic video. See what’s changed, how marketers reach cross-screen viewers and what’s next for programmatic video in the full report here: g.co/StateofPlay

Data-driven creative allows you to deep-dive into metrics beyond CTR, such as engagement, conversion and purchase intent.

We discovered this and more while studying creative effectiveness. View our toolkit for creative agencies to learn more: