This post explores how we worked with the International Committee of the Red Cross (ICRC) and created a sample Engagement API client to better measure - and improve - the performance of the organization’s campaign efforts on Twitter.

At its core, Twitter is a real-time public broadcast channel. These characteristics make Twitter a natural platform for public safety communication and early-warning systems. During serious state-wide Texas rains and flooding over the 2015 Memorial Day Weekend, Twitter organically emerged as the go-to communication channel for the United States Geological Survey (USGS) and other federal, state and local agencies. As widespread power outages occurred, Twitter became an essential source for up-to-date meteorological data and agency announcements.

Gnip’s Engagement API brings new measurement opportunities to organic Twitter content by surfacing impression counts, URL clicks, hashtag clicks, video views, and more valuable metrics across all your customers’ owned accounts.

Get first access to the new features in Decahose 2.0 and share feedback before we go to GA.

Learn more about best practices for monitoring and managing your Gnip data product usage.

The first half of the Gnip product tour has been fantastic and we’re going global for the second half in April and May, with visits to London, Tokyo, São Paulo, and San Francisco.

Financial professionals are conducting fundamental and consumer analysis on Twitter data to help make better decisions and stay ahead of the market.

Get first access to new features and share feedback before we go to GA.

In the first half of 2016, the Gnip team is hosting customer events in eight cities across North America, Europe, Asia, and Latin America to talk through our product vision, dive into the details of products we’ve recently released, and get feedback from customers.

Learn how Gnip customer Union Metrics is using the Full-Archive Search API to create brand new customer solutions, and changing how one pet food brand is launching a new organic product line along the way.