West Ham United rightly have a proud tradition in English football for playing entertaining, attacking football. It is an approach that has thrilled millions since the east London club was formed in 1900, five years after the inception of our forerunners, Thames Ironworks.

It is enshrined in Hammers’ history that regardless of their status at any given time, whether challenging for silverware or fighting relegation, the club has never sacrificed its long-held football principles. Our knowledgeable fans have come to expect nothing less and they are proud of it.