- published: 25 Jul 2016
- views: 4748
Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.
Although Out Now is a Dutch company, its origins lie in the formation of an Australian company, Significant Others, which after its establishment in 1992 became known in Australian media over subsequent years for its work as a specialist gay marketing agency.
Significant Others presented the Keynote address at the world's first gay marketing conference in 1994.
Following the establishment of an office in Amsterdam, Out Now became the first business of its kind with agencies in more than one country.
Activities are now undertaken in the US, UK, Germany, Belgium, France, Ireland and The Netherlands markets.
Out Now's role in the development of gay marketing in various countries has been discussed in the Dutch language edition of 'Principes van Marketing' (Principles of Marketing) - a marketing textbook - by Dr. Philip Kotler.
Well, I don't think that I know you
I've never seen you here
Before, although I could be wrong
And though this music doesn't move me
Thrill or even soothe me
I think I might dance to just this one song
Is that your brother dancin' with you?
He's giving me some funny looks
I thought you says, "You were on your own"
Look, I know I'm no oil painting
But my face doesn't need rearranging
And I'm quite attached to all my bones
This isn't the way things were meant to be
Now he's waiting outside with his mates for me