Trailer

Trailer may refer to:

Transportation

Shelter

Computing

Trailer (promotion)

A trailer (also known as a preview or coming attraction) is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film (or the A-movie in a double feature) begins.

Movie trailers have now become popular on DVDs and Blu-rays, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has also been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.

History

The first trailer shown in a U.S. film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. Loew adopted the practice, which was reported in a wire service story carried by the Lincoln, Nebraska Daily Star, describing it as "an entirely new and unique stunt", and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew’s picture houses and will take the place of much of the bill board advertising". Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.

Trailer music

Trailer music (a subset of production music) is the background music used for film previews, which is not always from the film's soundtrack. The purpose of this music is to complement, support and integrate the sales messaging of the mini-movie that is a film trailer. Because the score for a movie is usually composed after the film is finished (which is much after trailers are released), a trailer will incorporate music from other sources. Sometimes music from other successful films or hit songs is used as a subconscious tie-in method.

The music used in the trailer may be (or may have suggestive derivatives from):

Rent

Rent may refer to:

Rent (MUD)

Rent, in MUDs (primarily DikuMUDs), is a mechanism for both enabling and limiting persistence of a player character's possessions. In the "traditional" rent paradigm, in order to keep belongings between game sessions, the player must travel to an inn and use the rent command there, and is assessed a price, in game money, for each inventory item; items that cannot be paid for are not persisted. If the player simply uses the quit command rather than rent, inventory items are not kept, and fall to the ground. Many evolutions of this approach exist: the rent command is often made to be performable anywhere rather than only at an inn, sometimes costs are removed or made negligible, and so on. At times, in MUDs where inventory is made to simply persist automatically when the player quits the game, the conceptualization of inventory persistence as "rent" is sufficiently ingrained that this is referred to as "autorent".

Rent is often considered an annoyance to players, which is a factor that drives the many variations seen on the concept. On the other hand, the need to pay to retain one's items can provide an impetus to engagement with the game, though this may be seen as unduly coercive.

Rent (song)

"Rent" is a 1987 single by the Pet Shop Boys. It was released in the UK by Parlophone on 12 October 1987.

Song information

The lyrics are commonly thought to deal with a financially one-sided relationship, i.e. that of a kept man, the title implying more specifically the lot of a rent boy. Neil Tennant, however, stated in the Actually: Further Listening liner notes:

It peaked at number 8 in the British charts. Producer Stephen Hague remixed the song for single release.

Video

The video for the song was directed by Derek Jarman. It features two intercut storylines. One, filmed in black and white, shows Chris Lowe arriving at King's Cross station by train and walking past various low-life characters. The other, filmed in colour, features Margi Clarke as the partner of a wealthy man (played by Alexander Thynn, 7th Marquess of Bath), who is hosting a dinner party. The lyrics are sung by Tennant, who plays her chauffeur. The woman becomes annoyed when the man pays her no attention. She then gets Tennant to drive her to King's Cross. There, she meets Chris Lowe on the platform and they embrace.