Lima

Lima /ˈliːmə/ is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín rivers, in the central coastal part of the country, overlooking the Pacific Ocean. Together with the seaport of Callao, it forms a contiguous urban area known as the Lima Metropolitan Area. With a population of almost 10 million, Lima is the most populous metropolitan area of Peru, and the third largest city in the Americas (as defined by "city proper"), just behind São Paulo and Mexico City.

Lima was founded by Spanish conquistador Francisco Pizarro on January 18, 1535, as Ciudad de los Reyes. It became the capital and most important city in the Spanish Viceroyalty of Peru. Following the Peruvian War of Independence, it became the capital of the Republic of Peru. Today, around one-third of the Peruvian population lives in the metropolitan area.

Lima is home to one of the oldest higher learning institutions in the New World. The National University of San Marcos, founded on May 12 of 1551, during Spanish colonial regime, is the oldest continuously functioning university in the Americas.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Oliver Heldens

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Oliver Heldens (born Olivier Heldens; February 1, 1995) is a Dutch electronic music producer from Rotterdam in the Netherlands. His 2013 song, "Gecko", caught the attention of Tiësto, who signed him to his label; Musical Freedom and released the track with vocals from British singer Becky Hill on June 23, 2014. Heldens also has a weekly podcast titled Heldeep Radio. His songs "Gecko (Overdrive)", "Last All Night (Koala)" and his remix of Dr Kucho!'s "Can't Stop Playing" charted as top 5 singles in the UK, reaching 1st, 5th and 4th position respectively. In 2015, he began producing bass house songs under the alias 'HI-LO', which comes from 'Oli H' in reversed form. Under his alias, Heldens produced three singles titled "Crank It Up", "Renegade Mastah" and "Wappy Flirt", releasing the latter two on his label Heldeep Records.

Career

2013–present: Breakthrough

Heldens began his professional music career when he signed to Spinnin' Records in 2013. His first releases on the label include "Stinger" and "Thumper" which features DJ Jacob van Hage. Later collaborations include "Panther" with 'Robby East' which was released on the Oxygen label on the December 2, 2013. The single "Gecko" was released in the same month on Tiesto's Musical Freedom record label. The song peaked at number 1 on the DMC Magazine Buzz Chart and was named "Essential New Tune" by BBC's Pete Tong on January 31, 2014.

Lil Mama

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Niatia Jessica Kirkland (born October 4, 1989), better known by her stage name Lil Mama, is a Trinidadian-American hip hop recording artist from Brooklyn, New York City, New York. A rapper, singer, songwriter, entrepreneur, spokesperson, dancer and actress, Lil Mama was also a talent show judge for seven seasons on America's Best Dance Crew. She experienced Billboard placement with the release of her debut album, VYP (Voice of the Young People), which spawned the hit single "Lip Gloss". She was also cast for the role of Lisa "Left Eye" Lopes, in the VH1 biographical film CrazySexyCool: The TLC Story, which aired in October 2013.

Life and career

1989-2005: Early life

Lil Mama was born Niatia Jessica Kirkland in Harlem, in 1989. She was raised in Brooklyn, New York where she attended Edward R. Murrow High School. Kirkland is the third child and eldest daughter of eight kids. Being the eldest daughter of eight, she acquired her nickname "lil mama". Kirkland faced personal and financial struggles at an early age. As one of eight brothers and sisters, she started to express herself artistically through poetry and dance. Her mother Tara, died on December 15, 2007 following a four-year battle with colon cancer.

Don Diablo

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Don Pepijn Schipper (born February 27, 1980), better known as Don Diablo, is a Dutch DJ and producer of electronic dance music. He is known for his eclectic style of production and vocalizing in most of his songs. He is currently ranked No.30 in DJ Magazine.

Biography

Don Pepijn Schipper was born in Coevorden, Netherlands on February 27, 1980. He started early with music signing his first record deal at age fifteen. At the end of 2005, Don Diablo founded his own record label and event brand, Sellout Sessions, raising his profile in his native country, the Netherlands. Success followed soon after with underground hits like "Blow", "Who's Your Daddy", "Pain Is Temporary, "Pride Is Forever", "Hooligans" and "Animale". "Blow" was the first single to create a big buzz on international club scenes getting licensed to over ten countries. He also completed his studies obtaining a bachelor's degree in journalism.

Don Diablo's hectic tour schedule has taken him to UK, USA, Australia, Japan, Brazil, Israel, and playing at clubs and festivals like "Passion" club in London as resident DJ in 2002, to Ministry of Sound, Gatecrasher, Dancevalley, Godskitchen, Impulz, Mysteryland, Creamfields, Haoman 17, Turnmills, Innercity, Extrema Outdoorn, ElectroNation and Razzmatazz and Space (Ibiza) to name a few. Enjoying great diversity, he has produced for diverse number of artists such as Kelis, Alex Clare, Diplo, Example, Dragonette and Noisia. Other artists include Rox, Sidney Samson, Ou Est Le Swimming Pool and remixes for Tinie Tempah, Mika, The Chemical Brothers, Cassius, Gorillaz, Public Enemy, Iggy Pop, Plump DJs. Don Diablo has been very active in the blog scene. According to North American music blog aggregator The Hype Machine, he was named "Most Blogged Artist" in the world several times which brought publicity to the producer.