With years of experience behind them in entertainment publishing, film journalist Andrew L. Urban and his partner Louise Keller launched Urban Cinefile in February 1997. At the 1998 Telstra/Australian Financial Review Internet Awards, Urban Cinefile was voted the Best Arts & Entertainment Site, and was soon syndicating its editorial content to major portals including AOL, Telstra Big Pond, Yahoo! and Optus.
Since 1999, the National Library of Australia archives Urban Cinefile in its PANDORA project, the ongoing web archive, citing Urban Cinefile as “an online publication of cultural value”.
Urban Cinefile has produced movie reviews on mobile phones for Telstra and a weekly movie review program for subscription tv channels Ovation and World Movies, the latter appointing Urban its Channel Host (2002-2007) to present two weekly movie programs.
An active supporter of Australian screen culture, Urban Cinefile was founding sponsor of the Audience Award at the Sydney Film Festival and is a foundation Online Media Sponsor of the Dungog Film Festival; we continue to support screen culture initiatives in association with Sydney University's Centre for Continuing Education, the Australian Performing Rights Association and others.
Editor in Chief: Andrew L. Urban email Editor: Louise Keller email
Webmaster: Gary Morton email
Advertising rates & specs available from:
Andrew L. Urban, Publisher (02)9949 6700 - email
WHY ADVERTISE?
REACH MOVIE AUDIENCES - THEY'RE ONLINE
A summary of key findings by Stradella Road Research* backs up what we all know
anecdotally: the internet is no longer an optional add-on to advertising
campaigns for movies and DVDs. It’s where the audiences are.
Key findings of the research:
An estimated 94% of all moviegoers are now online.
Twentysomethings (age 18-29) "are digital natives that have grown up with
technology" and are more likely to go online for movie info and to share what
they think about movies via social networks.
Audiences in their 30s are time-constrained, with parenthood dominating their
decisions. They split their movie-going trips between their children and their
spouses. They "spend the highest number of hours online and represent the
highest use of technology (Internet, broadband access, DVR ownership and cell
phone)."
They also view the most recorded TV and skip the most ads via their DVRs – (so
movie trailers on TV are a very wasteful way to reach them. We have been
streaming movie trailers as a free service to our readers for many years.
Distributors have had it good! – Ed).
While 62% now get their reviews online, only audiences over 50 rely on reviews
published in newspapers.
Cinemas and distributors can also take heart in the research showing that 79% of
those questioned said, "Going to the movies is a good escape from everyday
life."
* Stradella Road, the entertainment marketing firm founded by former New Line
Web guru Gordon Paddison, hopes to assist film marketers in determining how to
reach consumers over the next decade. The study was conducted by surveying 1,547
moderate-to-heavy moviegoers over eight days in July 2009, with an additional
2,305 questioned by phone or online during July. Nielsen NRG managed the
research fieldwork.
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