Stories Worth Telling.

When your audience has unlimited choices, which content will they choose to engage with? Storyful gives you the power to find the most engaging, authentic and inspiring stories on the social web.

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Storyful.

Stories worth telling.

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  • Kickstarter to build a getaway of Hobbit houses

    YouTube

  • Bicycle-powered treehouse elevator wows

    YouTube

  • Fire retardant dropped on Nevada wildfire

    Instagram

  • Internet outraged over #CecilTheLion

    Twitter

  • All aboard the R2-D2 Jet

    YouTube

  • Double rainbow after storm

    Facebook

  • Airstrike rocks Fajan Atta

    YouTube

  • Forensic teams exhume mass graves in Tikrit

    Facebook

  • Stone cold reaction to crazy slingshot ride

    YouTube

  • Go home Badger, you’re drunk

    Facebook

  • Dramatic drone footage of Nepal quake

    YouTube

  • Twin waterspouts seen off Tuscan coast

    Twitter

  • Dragon Boat racers compete in tug of war

    YouTube

  • Empire State Building projects endangered animals

    Instagram

  • Timelapse shows storm clouds rolling over OK

    Instagram

Making Sense of Social.

Storyful combines proprietary technology and expert journalism into a human algorithm. This game-changing combination gives us the ability to discover, verify, acquire and deliver the most valuable real-time content the social web has to offer.

If you’re a media company and you’re not paying attention to what Storyful is doing, you’re making a big mistake.

- Mathew Ingram

Storyful named in Fast Company’s top 10 Most Innovative Companies of 2015 for “keeping social media honest”.

The world’s biggest media brands trust Storyful to discover, verify and acquire social media for their storytelling.


brands-updated-july-6

We find authentic user content on social media platforms used around the world.

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Discover.

Social Intelligence. Real-time insight into the trends influencing your audience, industry or market.

Storyful cuts through the noise of the social web to find the content and conversations with the greatest impact.

Our suite of unique discovery tools gives our journalists the power to harness the wisdom of the crowd and deliver it to you.

  • Recommender.

    Recommender.

    Builds and maintains communities of the most influential and connected users on the social web.

  • Heatmap.

    Heatmap.

    Monitors the conversation & content that will shape the trends that matter to you.

     

  • Alertbot.

    Alertbot.

    Spot the source, location and velocity of those trends before they go viral.

  • Streamdesk.

    Streamdesk.

    Locates, extracts, verifies and acquires the most engaging content on any topic, event, platform or location.

View Case Study

Storyful’s coverage of the Boston Marathon bombings

Verify.

Storyful takes the risk out of the social web. We give you access to a vast pool of social content that is guaranteed to enhance your reputation.

Storyful journalists are the world’s leading experts in the verification of social content, forensically checking thousands of pieces of content using advanced digital techniques and traditional journalistic skills. We have set the standard for rights and permissions for user-generated content, removing any legal or commercial obstacles to the use of the best social video

Our newsroom is purpose-built to deliver the most engaging content with absolute confidence:

  • 1. Identify the Source

    1. Identify the Source

    • Undertake digital footprint analysis across all platforms
    • Use image technology, embedded data and geotargeted advanced searches to eliminate duplicates and identify the original upload and uploader
    • Interview the source about the who, what, where, why, when and how aspects of their content, often asking them to provide further evidence of ownership via images, corroborating sources and geolocated tweets

  • 2. Corroborate the location

    2. Corroborate the location

    • Undertake frame-by-frame analysis, assessing everything from shadows, weather, dialects and accents to landmarks
    • Geolocate the social content through data forensics
    • Corroborate with local knowledge, weather reports or other social media
    • Engage with local social communities across platforms, asking questions and authenticating information
    • Source similar content taken from other angles and vantage points

  • 3. Establish date

    3. Establish date

    • Assess image Exif (Exchangeable image file format) data and video data in order to determine times of upload, bearing in mind timestamp ‘rules’ differ on platforms
    • Crosscheck with geolocated social media or local sources
    • Corroborate against related events happening at the same time, source other uploads and use references such as weather reports to determine date
    • Source other uploads on the same date to corroborate

View Case Study
How Social Sleuthing Uncovered Evidence of Anti-Aircraft Missile System in Eastern Ukraine

License.

Storyful has built the first ethical and transparent licensing agency in the world and set the legal and ethical standards for the industry at large. Our exclusive licensing model is based on a commitment to Three Cs: Courtesy, Compensation and Consultation.

Once Storyful discovers, verifies and deems a piece of content valuable for one or more of our partners, we acquire and manage all rights for its usage across any platform.

The speed of our discovery, the rigor of our verification and our commitment to uploaders means we have built an archive of thousands of engaging, compelling, dramatic videos.

Find a video Submit a video



We monitor and track.

Once Storyful has verified and acquired a video, content owners forward all inquiries to our Licensing team to negotiate terms and conditions on their behalf. The Storyful team monitors broadcast and digital usages, tracking down examples where the content has been used without permission and obtaining payment and courtesy on the owner’s behalf. Where necessary, Storyful will issue a Digital Millennium Copyright Act [DMCA] and have the unauthorized version removed.

We monetize.

Storyful delivers the licensed content to global partners and platforms and monetizes the content directly on the YouTube Central Management System [CMS]. The Storyful team tracks and monetizes all copies (known as ‘scrapes’) so the owner is earning on all versions.

We make payment hassle-free.

Storyful handles all tracking, sales and revenue-share agreements on behalf of owners and clients. The service is hassle-free for clients and owners alike.

Case Study: Striking video gold

Storyful specialises in discovering videos poised to go viral. We contact the uploader, verify the content and clear the rights for our clients to broadcast or publish.

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  • one direction q&a

    One Direction take questions from fans. The video was posted to a YouTube account listed as luvvvmusic, with user-name bieberYES. The Storyful team jumped into action to find the creator and license the video.

  • twerking-fire-poster

    Storyful’s journalists have been nurturing their cynical instincts for spotting hoaxes. One of our most memorable debunks focused on the twerking meme. “Twerking Girl on Fire” was suspicious and we got to the bottom of it.

  • fireball

    A woman is filming a thunderstorm when lightning strikes a tree meters from the camera. A fireball explodes, the woman jumps back, shouting “Oh shit!”

  • forensic-verification

    With any piece of content, Storyful has a rigorous verification process for establishing and confirming the date, source and location. Our journalists do digital footprint analysis, forensic frame-by-frame investigations and use other publicly available material to corroborate and confirm key details.

  • f18-crash

    A US Navy training jet crashed into an apartment building in Virginia Beach. The Storyful editorial team worked to quickly discover and validate video footage taken on the scene before emergency services arrived.

  • ongoing-syria-coverage

    Storyful has validated and published close to 3,000 Syria-related items since the beginning of the conflict there in March 2011. Our team follows emerging events, but also monitors the nuanced ebb and flow of the conflict.

Deliver.

Whether it’s the Storyful platform or a custom white-labeled service, Storyful offers content creators a game-changing competitive advantage.

From easily styled embeds, to full-blown CMS integration, a dedicated project team works with you every step of the way to deliver an “intelligent social fire hose” of content for you.

The Storyful Stack

Delivering breaking news and emerging trends with speed, accuracy and peace of mind.

  • Newswire.

    Newswire.

    Thousands of topics, dozens of channels delivered through a fully responsive web app.

  • Content Licensing.

    Content Licensing.

    Find the stories you need, rights cleared and in the most efficient way possible.

  • Editorial Support.

    Editorial Support.

    Always on, direct access to our global newsroom.

  • Events.

    Events.

    Every event creates great conversation. Storyful services give you the ability to curate that conversation and the amazing content it delivers, both on site and online.

Video Advertising.

Reach your core audience where they are gathering.

The rapidly expanding collection of Storyful user-generated video content gives advertisers the opportunity to gain exposure against the stories that are shaping social conversations, news agendas, market sentiment and tomorrow’s influential trends. Choose from Storyful’s proven categories or create your own.