Steve Golin (born March 6, 1955) is the founder and CEO of Anonymous Content LLP, a multimedia development, production and talent management company and co-founder and former CEO of Propaganda Films.
Golin and partner Joni Sighvatsson launched Propaganda Films, a talent management and advertising and video-production company, in 1986. They built Propaganda into the largest music video and commercial production company in the world, winning more MTV Video Awards and Cannes Palme d'Or Awards than any other company and quickly became a home for the most sought-after young music video and commercial directors. One of its first discoveries was David Fincher, then an unknown video director. Not long afterward, a young filmmaker showed up with a reel containing a Donny Osmond video and a spec Coke commercial. Golin watched the clips and told Michael Bay, "Nice to meet you. You're hired." After seeing a couple of skateboard videos he liked, Golin brought Spike Jonze into the fold. Other discoveries included Antoine Fuqua, Gore Verbinski, and Alex Proyas. Golin and Sighvatsson sold the company to Polygram. But when Polygram was sold to Seagram in 1998, Golin lost control of the company and exited in 1999.