Website traffic is the total number of visitors your site gets. Traffic is quite important for a website. The popularity of a website is often measured by the traffic it attracts. The website traffic could be compared to the footfall a physical shop receives. In theory, when the footfall is higher, the sales will also be higher. Similarly, when a website attracts huge traffic, chances are the number of people contributing to sales and revenue will also be high. But, in reality, the sales opportunities also depend on other factors like how attractive the content of the shop or website is and how intuitive and easy to use the web pages are.
Another important factor to determine the conversion rate is the kind of traffic the website receives. A shop has to attract the right crowd to make sales. For instance, let’s consider this scenario. A high end boutique shop in a mall attracts 1000 people every day. But the people who visit the shop are not interested in buying the expensive dresses and cannot afford the price tags in the shop. In such a case, this large footfall is not going to translate into business sales. Similarly, websites too have to get visits from people who are interested in the product and are logistically suited for your business for a higher conversion rate. Targeted website traffic is the number of visitors who are geographically suited for your business and have shown interest in your product or similar product in their browsing history. Marketing through social media, online advertisements and blogging might increase the traffic. It is also possible to buy traffic from few online companies that guarantee targeted traffic. When you are buying traffic, you have to ensure companies do not use spamming or robotic methods to boost up the traffic stats.